I made some animations, retouching, and design assets for Zooba.

Zooba is an Egyptian street food restaurant based in Cairo. Their food is a modern twist on traditional classics. With the opening of their first store in NYC, they came to us for a new brand identity. We went to Cairo and were inspired by the beauty of the layered visuals we saw on the streets: the hand-painted typography on foul carts, geometric patterned tapes, mix & matched colored tiles, posters, and painted illustrations on walls.

Credits:

Creative Direction: Jessica Walsh

Strategy: Jessica Walsh

Production: Stephanie Halovanic

Lead Design: Gabriela Namie

Design: Soomin Jung, Elinor O'Brien, Zak Tebbal, Farah Kafei

Copywriting: Stephanie Halovanic, Farah Kafei

Illustration: Zak Tebbal, Aleksandra Apaza

Arabic Calligraphy: Mohamed Mohamed (Zizo)

Type Design: Gabriela Namie, Junki Hong

Animation: Jonah Nigro, Danaé Gosset

Photography: Sarah Hopp

Prop Design: Arielle Casale

Zooba Founder: Chris Khalifa

Zooba Creative Director: Adam Mourad

Zooba Art Director: Omar Mobarek

Food Photographer: Joe Lingeman

Food Photo Producer: Amelia Katz

Prop & Food Stylist: Beatrice Chastka, Pearl Jones

Mural Painters: Kelly Li, Elizabeth Levy, Timothy Khalifa